Popcorn Magazine

Edition 18 ~ 2008

Diego Luna: Spectator par excellence

español 

 
Actor, director, producer and promoter of national and international cinema, Diego Luna remains a proud spectator and movie buff.

Juan Solo: Where is Ambulante nowadays?
Diego Luna: Far better than I thought sometimes. Not just in Mexico. It's very exciting that its well received by the documentary community, since it also represents more hope that their films are seen.

JS: It grew quicker than you thought?
DL: Yes, very fast. If one talks to organizers of other festivals they tell of the years it took them to bring them up. It took little for us because remember that we’re talking about a territory that’s given to the study of cinema, business, space. It is a virgin market. A market that is urgent to have a different offer.

JS: How do you feel on the business and producer side with Ambulante? What future do you see?
DL: Much. Ambulante has been winning by its efforts. I don’t know how to tell you as a businessman, because I don’t see a fifth of the return. What I know is that it no longer costs me, and it gives me pride that it now functions on it’s own. As a spectator, the idea that there is cinema like this in theatres excites me quite a bit.
And I love the sensation of being able to chat about different films.

JS: What’s so important to show as much as you can to express documentary?
DL: It’s simply another way to make cinema that’s sometimes much more direct with the public. The movie makes you stay or go. 35 pesos are not worth spending two bad hours; if you take an hour and haven’t been entertained, you leave. Then the only thing that there is to tell people is to trust in the selection that we’re making. That they come and give it an opportunity at the festival.

JS: Who participates in the selection process?
DL: More than talking about those who take part in the selection, its necessary to say that we have people completely devoted to this. We are very fond of comfort because we travel. In general, the people who organize Ambulante spend the whole year waiting for what happens in a world that they don’t deal with either. You have to go look for it. Additionally, they are volunteers who give their time to us because they believe in the project. It is the most beautiful effort of this festival: we talk in interviews, but in fact, one owes what happens to the people who put the whole day into this.

JS: What is the principal learning of Ambulante?
DL: That if you are not armed well, with time its very probable that the festival will swallow you. It is powerful cinema, but with great diversity because its done with few resources. So you can keep traveling in a cinema that does not become anything. Obtaining the treasure takes time. W
e’ve learned that the festival begins when last year’s ends. It takes you at least ten months.

JS: Some faculty of the genre that you appreciate?
DL: Documentary film can be equipped with an art and a sensitive story that captures you. The art of cinema takes root in how it is told. It is not a journalistic labor. There are no new or different stories. Cinema takes many years. It has already told nearly everything. The idea is in the profound thing that it can become.

Translated by Heather