Gael García Bernal, Diego Luna and Simon Bross will support the promotion of human rights through movies, and then join the jury of the first cineminutos contest, One Minute for Human Rights.

The premiere, which will begin tomorrow (July 25, 2008), will invite people of all ages to exhibit any of the 30 articles of the Universal Declaration in a one minute video, which celebrates its 60th anniversary in December.

"The competition is not necessarily the goal of being a sequence of human tragedies. The idea is to recognize that there are many problems, but also look at it as an opportunity for us to strengthen," said Liliana Valiña yesterday in a press conference, a represent in Mexico, High Commissioner of the United Nations for Human Rights.

One Minute ... emerged in March last year, when Diego and Gael expressed their concern about the ignorance of this resolution adopted by the United Nations, said Ambulante director, Elena Fortes.

For Emilio Alvarez Icaza, capital Ombudsman, who is also part of the jury, this contest reiterates the importance that cinema has historically been able to raise awareness about human rights. "The films have an enormous capacity not only to advertise but also to denounce," he said.

The video winner, which will be announced on October 27, will be projected in 100 theatres in Cinépolis City in 35 mm; and will also be part of the Ambulante Film Festival. Although there will be an economic incentive, because the best video will receive an Xbox 360 and the second, a camera; Laris Lorena Guillen, director of the Cinépolis foundation, said that the primary intention of competition is to promote the work of new directors .

"More than awards, we are promoting creativity and innovation of many young people, a lot of people who found interest in human rights and cinema," she said.

Translated by Isis
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